With 300 million users each month, Instagram one of the most popular social networks. A big frustration for marketers is the inability to use it for traffic and conversions. It’s fantastic for building community and awareness, but with a single clickable link in the profile, it’s been ineffective for driving traffic and/or conversions. However, it looks like that could be changing. In this article from Contently, the clickable ads Instagram has rolled out for select partners appear to be doing very well. Which is making marketers drool because when these ads become available to the general public, Instagram could very well become a gold mine.
