Project Overview
Improved the practice’s bottom line through short-term paid search and social media strategies for a quick return on investment (ROI).
One Week of Data:
7971 Impressions, 207 Clicks
Conversions
7-9 leads/week
19 leads
2 scheduled consults -> 1 booked procedure
The Business
Los Angeles Plastic Surgery Practice
This Los Angeles Plastic Surgery Practice is based in the Beverly Hills, CA area and lead by a diligent, intelligent aesthetic focused doctor who specializes in procedures like aesthetic procedures, injectables and fillers, and other surgical services. The practice was able to gain revenue directly from marketing efforts with no sales team in place internally.
The Challenges
Although this Los Angeles Plastic Surgery Practice was well renowned in the community, they wanted to maximize their reach through their digital strategy. A lack of a sales team was our initial biggest hurdle, but our educating and communicative team complimented the doctor’s astute knowledge of the aesthetics industry and proved to be an effective pairing to produce booked consults and a booked procedure in a short amount of time.
How Caledon Virtual Helped
After we developed the initial paid search campaign, we determined a social media strategy was the best approach to improve the client’s low marketing funnel clicks, calls and form submissions for booked procedures.
The Results
The client ultimately had eight leads per week on average coming to a total of nineteen leads, two scheduled consultations and one booked procedure.
Paid Search Ad Campaign
Through our development of a short-term paid search ad campaign strategy, we were able to optimize for keywords to produce sufficient high funnel impressions. However, the client determined they were most interested in a digital strategy to produce sales.
Social Media Ad Campaign
Our team created a social media ad campaign as a response to positive impressions on google through paid search to maximize low funnel marketing leads on social platforms instead (Facebook, Instagram and Meta). This was successful for a campaign focused on injectable offers.