Perhaps the band Weezer said it best:
Beverly Hills, that’s where I want to be. And who wouldn’t? The chic-elite capital of the nation, Beverly Hills is, from the outside, perceived as luxe delux, prestige, elite, and wealth. It is quite simple to pigeonhole Beverly Hills, until you actually spend some time there.
Rodeo Drive is filled with shops that tout the world’s most desired, and mostly unattainable items. But what you will find in Beverly Hills is that the attitude of elitism is something perceived by those on the outside. Walking down Rodeo Drive, you will find people who smile behind those Armani sunglasses even though you are a complete stranger, and perfectly manicured hands at the end of a Hermes bag that flash a small, hometown wave as you pass by.
Yes, it’s ultra-prestige, but that doesn’t mean that it is snobbish.
Yes, there is money to be spent in Beverly Hills, and we’d like to help your practice keep those Beverly Hills dollars right there, preferably in your practice. What Caledon Virtual understands is that perception is, first and foremost, opinion plus emotion. It is not a formula; it is an equation. The competition in aesthetics and elective surgery in Beverly Hills is fierce; we can help you rise above the competition.
Where other digital marketing agencies might look to the top medical practices in Beverly Hills for inspiration for their clients, we choose, instead, to look at the client, to look at you. What makes you a strong choice? What puts you in the running?
That is a serious shift in focus from the procedure to the practice. Yes, your work is important, and it is not something we will mention in passing. It, too, will be the focus of your campaign. But instead of slick stock photos and clinical copy, Caledon Virtual seeks to market you, your persona, your practice, the atmosphere in your office. Contact us today.
