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#CoffeeWithCaledon: LinkedIn Tips and Tricks

Social media has revolutionized the marketing world. The ability to target a relevant audience is greater now than at any other time in history, and that includes business to business (B2B) marketing. The crown jewel of B2B social media is LinkedIn, with more than 347 million users globally and more than 111 million of them … Continued


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Building Customer Loyalty

Matt’s a little obsessed with Walk The Moon’s latest song, Shut Up And Dance and he thinks it can teach us all about how to build a loyal customer base.


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Social Media Is More Than Advertising

If a brand is using it to simply get in front of audiences, then yes. Social advertising has been reduced to broadcasting. Done correctly, a Facebook ad should engage with the targeted audience.


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#FollowFriday: TransWorld Halloween & Attractions Show

With Halloween just a short 7 months away, it’s time for your favorite haunted houses to make plans of how they’ll scare you half to death this fall. TransWorld’s Halloween & Attractions Show is the only trade show of its type in the world. Which means downtown St. Louis is going to be ridiculously scary this weekend.


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