Did you know that creating a website is a lot like scoring a hot date? It seems like a stretch, right? Really, what can you possibly learn from your single friend who somehow seems to have a long line of suitors at her door?
Quite a bit as it turns out.
Here’s why we think web design is a lot like stepping out on a first date:
Dress to Impress – Would you consider showing up to a date without showering or smearing on your deodorant? Dapper-Dan will probably decide against a second date if Daisy shows up in PJ’s and forgets to brush her teeth. An organized website is no different than a well-groomed date. According to Entrepreneur, a viewer decides in the first .2 seconds whether or not they trust your brand and are interested in what you have to say.
Your website must be compelling, communicate your brand, and be well-organized in order to establish rapport in those first few seconds.
The Art of Attraction – Displaying your attractive personality is the next crucial step in building a relationship. Dan needs to see himself fitting into Daisy’s lifestyle. Similarly, your brand personality needs to quickly resonate with your target audience. Visitors to your site must align themselves with your mission. They must be able to see themselves working with you. It’s important to quickly establish that attraction so the viewer will be hooked and coming back for more.
The personality of your website design determines whether or not potential clients will be attracted to your brand.
Building a Relationship – Dinner is over. Dan is hopelessly attracted to Daisy. She’s convinced that he’d like a second date. What next? If Daisy has his wits about her, she won’t let the evening end without a charming appeal for a repeat, will she? Of course, she won’t. And neither should you. Let your viewers know what you want them to do next–whether it’s filling out a form, calling your store, or buying your product.
A clear concise call to action is key to building connections with potential clients. It’s simple, yet powerful.
Need an attractive website design but aren’t sure where to start? Give us a shout today–we’ll get that law of attraction working for your business.
