PROJECT OVERVIEW

Our goal was to increase MQL (Market Qualified Leads), reduce the CPA (cost-per-acquisition), and increase website traffic through an effective SEO and Social Media Ads marketing plan.

The Stats

in Organic Search Sessions

90% Increase

in Google Clicks

383% Increase

in Google Impressions

288% Increase

The BUSINESS

Scott Hamblin Law

Scott Hamblin has been voted City’s Best Lawyer by Jefferson City Magazine on more than one occasion and he has been recognized Top Attorney in the area of divorce by AVVO. His law practice is a partner with another law firm locally and his impressive professional experiences is a great asset to his marketing strategy.

The Challenges

One of our biggest challenges when doing SEO marketing is the timeline. We were able to work for a period from August 1st, 2020 through July 31st, 2021, which in the grand scheme of optimizing and building credibility with search engines, isn’t guaranteed to be impactful. We also worked with the existing website ScottHamblinLaw.com. SEO metrics get a boost when you create a new website, so when you use your existing website for SEO, it doesn’t boost your metrics in the same way.

How Caledon Virtual Helped

High-Level Strategy

Our team was able to increase relevant traffic by increasing the website’s ranking for terms that matter to the target audience. We also converted website traffic to MQL (market qualified leads) via phone calls, texts, and form submissions. Our SEO work improved conversion rates of UA goals and increased Google My Business visibility.

Low-Level Tactics

Caledon Virtual digital strategists identified and built “KW buckets” of content. We also identified and built internal link carving opportunities. Our SEO plan also included Seek Featured Snippet placement in search results with FAQ Schema additions to HTML. Additionally, we improved placement of primary CTAs throughout the website template.

Ongoing blogging using topics relevant to the client’s audience and our linking-building goals also boosted Scott Hamblin’s SEO data even further. We optimized the client’s Google My Business profile and other directory listings. We rounded off our strategy with ongoing Google My Business posting relevant to the client’s audience local ranking goals.

The Results

Our team used a combination of website technical SEO, on-page SEO with blogging, and Google Business Profile posts to create rapport with search engines with regular updates and additional keyword saturation. Our social media ads focused on related, quality, relevant content and design for the unique target audience and consistent ad development and posting.

before

after

SEO

Our team was able to use our strategy to product a 24% increase in Google CTR. Additionally, we improved Google Business Profile metrics across the board with a 213% increase in profile views/impressions, a 142% increase in clicks, a 190% increase in calls and a 107% increase in direction routing.

Social Media Ads

Through effective Facebook ads, along with display ads, our team developed three different campaigns around family law services offered and identified unique target audiences for all three to ensure effective messaging was created. We developed two ads for each campaign to allow A/B testing and improve performance which increased client metrics.

Client testimonials

See what our clients are saying about us!

It has been fun to update our website because we received a grant to fund it. I have enjoyed working with Brianna and she has relayed my needs/requests to the team who has responded quickly and with options. Recently I learned we have limits due to the age of our website, which is unfortunate as our awareness is picking up. I don't want it to reflect poorly on us professionally. So I appreciate the partnership to ensure we don't look bad while trying to look good. (if you know what I mean) 🙂 Thank you for your support.

The Caledon Virtual group are the hardest working folks around. Very smart; very organized; very attentive to detail and customer service. They are great folks to work with – particularly when the deadline is looming.

The most valuable aspects of our relationship with Caledon Virtual is their genuine care, concern and efforts to help our association keep in the mainstream of technology as well as building resources that are beneficial to our members. The entire staff is invested in helping MMEA grow, as well as helping to continually move our association forward. MMEA is excited to continue growing our association with the help and guidance of Caledon Virtual!

We have worked with Caledon Virtual on website development and marketing. They have been amazing to work with, promptly responding to questions and providing guidance. Members of the team are friendly and knowledgeable. Caledon has gone above and beyond and we look forward to a long relationship with them!

Caledon came through for us when the heat was on, deftly navigating challenges of design, user interface and a complex retail backend. Their thoughtful suggestions on structure and round-the-clock diligence made them feel more like full-on project partners rather than the ‘hired guns’ so common in today’s web development world.

Caledon Virtual is the perfect partner. They put experts on each of the different parts of my project giving dedicated attention to each facet. They listened to my goals and development needs and then provided insights and guidance to make it even better. CV is a partner that enhances your vision and exceeds your expectations.