The BUSINESS

Super Sam Foundation

Super Sam Foundation is a non-profit organization located in Mid-Missouri that funds pediatric cancer research and provides support to children and families faced with pediatric cancer. The client’s son, Sam was diagnosed with Rhabdomyosarcoma, and eventually passed away. His mission to help “All The Kids” is continued through his mother Cassie, his father Matt and his twin sister Ava through the Super Sam Foundation.

The Challenges

Super Sam Foundation wanted a newly designed website that would raise awareness and give users the opportunity to contribute to its mission. This website was to explain the reasoning and passion behind Super Sam’s mission and explain the ways in which an individual can donate, register for an event, purchase items from their online store and contribute to the mission.

HOW CALEDON VIRTUAL HELPED

We came up with a content and design strategy for the website that would attract people online in an emotional and relational way, rather than as a fundraising site. We wanted to communicate the organization’s incredible mission and tell their story, as well as the stories of other children in the fight, in a way that touched people’s hearts and progressed their mission. We set out in creating a site that allowed communication between the organization and people wanting to contribute, as well as an online store and portal to receive donations.

The Results

After various interviews with the Santhuff family and getting to know their stories personally, we could develop content for the site in a meaningful way. Our team implemented designs that were enticing and welcoming, with a sense of ease to navigate and learn more about the organization. We provided an interactive way for individuals to see and register for the latest events in a way that was subtle, yet very eye-catching. Our solution was to create and design a site that fit Sam’s mission and personality, which is something we found extremely fulfilling.

Getting to work with a passionate client always helps us produce amazing results. It was extremely fulfilling to work with Cassie and Matt throughout the entire project. Their tenacity to get their message out and complete transparency allowed us to utilize our skills to design and develop a website that can help attract potential donors and provide a positive web presence for the growing foundation.

Client testimonials

See what our clients are saying about us!

It has been fun to update our website because we received a grant to fund it. I have enjoyed working with Brianna and she has relayed my needs/requests to the team who has responded quickly and with options. Recently I learned we have limits due to the age of our website, which is unfortunate as our awareness is picking up. I don't want it to reflect poorly on us professionally. So I appreciate the partnership to ensure we don't look bad while trying to look good. (if you know what I mean) 🙂 Thank you for your support.

The Caledon Virtual group are the hardest working folks around. Very smart; very organized; very attentive to detail and customer service. They are great folks to work with – particularly when the deadline is looming.

The most valuable aspects of our relationship with Caledon Virtual is their genuine care, concern and efforts to help our association keep in the mainstream of technology as well as building resources that are beneficial to our members. The entire staff is invested in helping MMEA grow, as well as helping to continually move our association forward. MMEA is excited to continue growing our association with the help and guidance of Caledon Virtual!

We have worked with Caledon Virtual on website development and marketing. They have been amazing to work with, promptly responding to questions and providing guidance. Members of the team are friendly and knowledgeable. Caledon has gone above and beyond and we look forward to a long relationship with them!

Caledon came through for us when the heat was on, deftly navigating challenges of design, user interface and a complex retail backend. Their thoughtful suggestions on structure and round-the-clock diligence made them feel more like full-on project partners rather than the ‘hired guns’ so common in today’s web development world.

Caledon Virtual is the perfect partner. They put experts on each of the different parts of my project giving dedicated attention to each facet. They listened to my goals and development needs and then provided insights and guidance to make it even better. CV is a partner that enhances your vision and exceeds your expectations.