Whether you work in B2B or B2C, being irresistible to your customers is important. That doesn’t mean making sure you look like George Clooney (though that doesn’t hurt). It means having a magnetic aura that draws people to you. Make people want to be around you and you’re one step closer to closing that massive business deal. This article over at Forbes talks about 11 key ways you can become more irresistible than you already are. Unless you’re George Clooney. And if you are George Clooney…we loved you in Ocean’s 11.